Fanta aficionados in South Africa will be thrilled that there is a new “What The Fanta” purple and dessert-themed flavour in town.
In a statement announcing the launch, Coca-Cola South Africa said the new drink has “a taste of dessert and a dash of fruity flavour bringing you an unforgettable fizzy adventure” and “swirls the joy of a premium dessert experience with an aesthetically pleasing, Instagrammable purple colour.”
‘What The Fanta’ purple in South Africa
“With great delight, ‘What The Fanta’ is back after a triumphant run in 2022 that clinched six prestigious awards, including gold at the New Generation Social & Digital Media Awards and SMARTIES Creator Economy, along with a NielsenIQ BASES Top Breakthrough Innovations in South Africa accolade,” Marketing Director for The Coca-Cola Company in South Africa Ramokone Ledwaba said.
“Fanta® is renowned for exciting and engaging consumers with fun new flavours and inspiring campaigns. #WhatTheFanta brings together everything Fanta does best – disrupting the category by entertaining its growing fanbase while bringing innovative new flavours to market in exciting new ways to recruit new fans.”
The company said the new ‘What The Fanta’ purple has no added sugar and comes with a “perfect balance of tangy and sweet,” adding that it is a “delicious mystery waiting to be solved.”
Fanta mystery flavour
As is the norm with ‘What The Fanta’ mystery flavours, fans of the drink can look out for clues on the Coca-Cola website. This time, however, you can also find Novel Fanta Token (NFT) clues among participating retailers across South Africa.
“This will help you submit your guesses for the indulgent new #WhatTheFanta flavour. Everything hides in plain sight, it won’t be a breeze, but it will be worth the while. This campaign will also be amplified through influencer partnerships, digital executions, a television commercial and exciting instant wins,” the company explained.
“Figuring out the mystery flavour can win you amazing prizes, including colour-popping Crocs, the new iPhone 15, Airbnb experiences, vouchers and more.”
You can submit your guesses by visiting the ‘What The Fanta’ website and clicking the “Make a Guess” link.