The wildly popular PRIME Hydration drink will now be much more affordable in South Africa at an eye-popping price of R39.99 at Checkers stores – a far cry from prices that were as high as R400.
The Shoprite Group announced on Monday (24 April) that Checkers is the official South African retail partner of the global hydration drink phenomenon.
PRIME Hydration drink at Checkers
YouTube sensations Logan Paul and KSI launched PRIME Hydration in January 2022. Since then, the energy drink has become an international viral sensation, including in South Africa.
“From Monday 1 May 2023, PRIME will be sold at selected Checkers and Checkers Hyper stores and on Sixty60 in the Western Cape, Gauteng and KwaZulu-Natal. It will roll out to the rest of South Africa during the month,” the Shoprite Group said.
If you’re truly hyped by this news, you can join Checkers and TikTok South Africa at various launch events across South Africa on 1 May 2023. The venues and times are as follows:
- Checkers Canal Walk, Century City, Cape Town – Western Cape (09:00).
- Checkers Hyper Sandton City, Sandton, Johannesburg – Gauteng (09:00).
- Checkers Castle Gate, Pretoria – Gauteng (08:00).
- Checkers Rosebank – Gauteng (08:00).
- Checkers Hyper Menlyn, Pretoria – Gauteng (09:00).
- Checkers Oceans Mall, Umhlanga – KwaZulu-Natal (08:00).
Checkers is launching with four PRIME Hydration flavours: Ice Pop, Blue Raspberry, Lemon Lime and Tropical Punch. Purchases will be limited to eight per customer, two per flavour.
Each 500ml bottle of PRIME has around 20 calories and is an ideal thirst quencher for consumers who wish to rehydrate, refuel and replenish their energy levels. It is made up of 10% coconut water, with zero added sugar or caffeine, and contains electrolytes, vitamins A, E & Zinc and branched-chain amino acids (BCAAs).
“First launched in the USA, United Kingdom and Australia in 2022, PRIME’s availability caused major excitement amongst Gen Z customers, resulting in thousands lining up overnight to get their hands on the popular drink which has now become a viral collector’s item around the world,” Shoprite concluded.