FitFlop South Africa recently launched its latest sneaker range called the Vitamin FF Knit Sports Sneaker, which is manufactured with Neodynamics technology and is biomechanically engineered for exercise, sports, gym activities and running.
Local media and influencers who attended the launch at Camps Bay Retreat in Cape Town enjoyed a fun aerobics session with fitness instructor and influencer Carly Swartz.
FitFlop South Africa’s Vitamin FF sneakers
All attendees wore the bright Fuchsia Rose Mix Vitamin FF sneakers, which FitFlop South Africa says have exceptional endurance and comfortability.
Having been in development for over two years, the Vitamin FF is FitFlop’s first ever sports sneaker. According to the brand, the sneakers are “super-versatile” and “equally good as an everyday shoe for whizzing around the shops, speed walking to work or just wearing it for its actual-cool athleisure style.”
“Our existing customers will be delighted that for the first time, there is a FitFlop sneaker they can wear for their aerobics class, HIIT workout, walk on the promenade or a run. New customers can be excited by its sporty good looks and wealth of serious tech features!” says Kirsten Goosen, Marketing Manager at Into Brands.
The Vitamin FF is available in several colours and boasts a sleek, superlight sports look with a stretchy, breathable, pull-on knit upper, giving extra support at the sides and arch. “FitFlop’s new Neodynamic midsole is a light high-rebound cushioning with a springy central plate that propels you forward and smooths out movement,” the brand said.
“The Vitamin FF features recycled and reprocessed materials, and simplified upper, as part of FitFlop’s e01 project to create more sustainable footwear,” it added.
Below are the materials used:
- Recycled PET polyester in knit upper (75%), heel/tongue webbing (100%), laces (50%).
- Insole foam – 30% reprocessed foam.
- Midsole – 10% tea stalks.
- Outsole – 10% reprocessed rubber.
You can shop the Vitamin FF Sneakers online on FitFlop’s website or at Trenton stores.