“Brands that haven’t figured out how to reach consumers in the online space better catch up fast, or they will be left behind and lose out on this massive opportunity heading our way,” says renowned South African social media expert Magriet Groenewald.
“Our generation is the last generation that grew up with one foot in the ‘before computers era’ and the other in the fast growing ever evolving online space. Our children grew up with online technology and it is normal for them to rather buy online than to visit a brick-and-mortar store to make a purchase.”
Shift to online retail
Groenewald adds, “The shift to online retail is real, and it is going to explode in the next few years. The reason being that the Gen Zs and those after them will have the buying power in the future. We can already see a massive increase in online sales, so it is already happening.
“A lot of the big retailers all over the world have also identified this trend and have already made some huge changes in their approach to tap into this new opportunity. We have to be ready for them otherwise we are going to miss the train.”
This creative guru is passionate about empowering entrepreneurs, business owners and influencers to show up online, connect authentically and sell more.
She urges business owners and entrepreneurs to get their online presence in place and to make the necessary changes in their businesses to benefit from this wave of online users coming our way.
Preparing your business for online buyers
Business owners and entrepreneurs should make sure that:
- Their social media profiles are set up correctly;
- They have clarity on who their ideal client is, where they hang out and what language they speak;
- They know exactly what they have to offer their customers;
- They have clarity on what problems/ pain points they are solving with their product or service;
- They have clarity on their brand and what it stands for; and
- They serve their followers and give them value.
“If you miss one of the above or do not have perfect clarity on it, you have a problem and you will not be doing nearly as good with your social media marketing as someone that has all the boxes ticked and has that clarity,” says Groenewald.
“Social media is all about giving value to your followers and when you get that right, you are well on your way to create an engaging account that will eventually lead to more sales of your product or service.”
During her seven exciting years in the industry, she has been the expert driving force behind numerous successful marketing campaigns for well-known clients, including Schalk Bezuidenhout, Minki van der Westhuizen, Hykie Berg, Karlien van Jaarsveld and Simoné Pretorius (Nortmann).
Other include Leandie du Randt, Anel Alexander, Ernst Grundling, Neels van Jaarsveld, Nic Rabinowitz, dr Kobus Neethling, Katinka die Kat, Angelique Gerber, Tumi Morake, Nico Panagio, Wouter Snyman, Rob van Vuuren, Andriëtte Norman, Suna, Dozi and more.
In addition to obtaining her honours degree in marketing at university, she also enrolled for several international social media marketing courses.