After being left in the lurch for a while, content creators in South Africa finally have an awards platform to celebrate their work with the establishment of the DStv Content Creator Awards.
Founded by marketing agency One-eyed Jack and supported by DStv, the awards will seek to recognise “the people, influencers, brands and agencies that make us feel good,” the two companies said in a statement on Tuesday (19 April).
“We saw this partnership as the perfect platform to align with, as it supports our ethos of pioneering new paths for content creation and uplifting our exceptional local talent,” Executive Head of Marketing at MultiChoice South Africa Thabisa Mkhwanazi said.
“As the biggest funder of local content and sport in Africa, we’re looking forward to fantastic ways to leverage this collaboration with maximum impact for the creators, our channels and the South African public.”
Saul Moross, TikTok’s Creator Operations Lead for sub-Saharan Africa, added, “As a platform that continuously looks to inspire authentic creativity and amazing content, this for us forms part of the many ways in which we recognise and celebrate our local talent. Our community can look forward to fun hashtag challenges and informative creator workshop Live streams.”
Eligibility for DStv Content Creator Awards
“These highly-regarded accolades are exclusively awarded to creators of exemplary content, whether you’re a professional content creator, or if you’re just a regular person 18 years and older who has created something so great that it’s gone viral. You just need to enter your best work to stand the chance to win,” DStv and One-eyed Jack advised.
For the inaugural edition, only South Africans who live in South Africa for most of the year are eligible to enter. Plans are underway to expand the awards into Africa soon.
Creators will be able to submit their content pieces for recognition in 22 categories.
- Best Content Creator Award
- Best Influencer Award
- Content of the Year Award, Presented by DStv
- Social Commentary Award
- Cause Award
- “How I Shot It” Award
- Thumb-Stopping Award
- Kasi Content Creator Award
- Best Stitch Award
- Performance Award (Music/Dance)
- Comedy Award
- Fitness Award
- Beauty Award
- Fashion & Style Award
- Foodie Award
- Automotive Award
Creative and Design:
- Pop Culture Art Award
- Film/Festival/Event Art Award
- Alter-ego Award
- Podcast of the Year Award
- Brand-owned Platform Award
- Best Game/App Award
How to enter
To enter the DStv Content Creator Awards, you’ll need to register on the official website. This year, categories that celebrate the people behind the content are free to enter, while those that that celebrate the agencies and brands have an entry fee.
Details for each category, including entry criteria and frequently asked questions (FAQs), are available on the official website.
Entries opened on 19 April 2022 and will close on 12 June 2022. The inaugural awards ceremony will be held in Johannesburg in August. The exact date will be confirmed “closer to the time,” the organisers said.
Other partners involved in the awards include TikTok, INJOZI, Mushroom Productions, Hallmark House, Entrepreneurs Organization and Silulo Technologies.
For more information, email firstname.lastname@example.org. The Awards are also available on the major social media platforms, including careers platform LinkedIn.