There is no denying how we are spoilt for choice in TV technology innovations. From LED, QLED and OLED that offers high precision and quality picture, to the resolution you watch your content in – Ultra HD, 4K streaming or 8K streaming, consumers can choose an experience of their wishes. AI in the TV industry continues to bring some real excitement with TVs getting smarter and working more efficiently with heightened viewing experiences.
The Rise of Smart TVs
Looking at 2022, trends that are likely to have the biggest impact are those that focus on the convergence of technologies as tools emerge. Growing data volumes, faster network and processor speeds will positively impact TV technologies and more people will gain an even greater appreciation of what a TV can do.
Whether you need your TV to act as an office buddy, a fitness partner, or a connection to a classroom, new additions to the ecosystem of connected and intelligent devices are set to enhance the TV experience in exciting new ways.
SKYWORTH’s Android TV offering, the first of its kind in South Africa, makes it easier to get more from your TV. Users can choose from 700,000+ movies and shows from across streaming services. Ask Google to control your TV, get recommendations of what to watch, dim the lights, and more. Additionally, users can cast photos, videos, and music from smart devices to their TV with Chromecast built in.
From 4K to 8K resolution
According to the Market Research Report, the 4K TVs market is anticipated to rise at a considerable rate during the forecast period, between 2022 and 2026. As designers and technology experts continue to challenge themselves to create products that provide users with leading functionality and a design that captures the true essence of TV viewing, the 4K market, which is currently the most popular in South Africa, is expected to rise over the projected horizon.
Enters 8K. Just as consumers have started settling into the excitement of the improved 4K television experience, the industry brought forth 8K viewing. The first sets are already available in stores, providing the highest resolution TV that has been released recently among UHD (ultra-high definition) TVs.
With four times more pixels than a 4K TV, 8K TVs show a sharper and more detailed picture quality. However, the limitation with 8K at the moment is that there isn’t much 8K content available, so you’ll be paying astronomical prices to watch the same content others are viewing on their 4K TVs. Don’t rush to buy 8K just yet.
Given that TVs are SKYWORTH’s bread and butter, the leading TV manufacturer, and a pioneer in big-screen Artificial Intelligence of Things (AIoT) offers the best in 4K technology to the South African market with their SUC Pro Range which includes the SUC9300 Pro Models and the 86SUC9500.
OLED vs QLED
There is no denying the continued battle in TV technology that is OLED vs QLED and this trend will heighten in 2022 as TV manufacturers battle it out to offer consumers the best differentiated entertainment viewing experiences.
OLED- which stands for Organic Light Emitting Diode – TVs are the successors of LED but without the backlight. This provides remarkably realistic black levels, super-fast refresh rates and a muted brightness which is ideal for action-packed movies or sports viewing.
QLED, however, which stands for quantum dot light-emitting diode TVs, even the best ones with the most effective full-array local dimming, let some light through, leading to more washed-out, greyer black levels and blooming around bright sections.
With QLED screens, the best viewing angle is dead centre, and the picture quality diminishes in brightness, colour, and contrast the further you move side to side, or up and down. OLED screens, by comparison, can be viewed with no luminance degradation even at drastic viewing angles.
Based on the above-mentioned, OLED provides better offerings than QLED. So, you might want to start your new year with SKYWORTH’s OLED model SXC9800 which is their most premium model.
The Battle of Innovators Looms Ahead
As the industry gears towards the biggest tech convention, the CES (Consumer Electronics Show), taking place from 5 to 8 January 2022, it will be exciting to see what new products and technologies emerge in the consumer electronics industry.
We are excited to showcase our continued commitment to innovation and delivery of premium products to our customers at the up-coming CES. 2022 is going to be a year of pioneering and bringing to life the most future-proof technologies in TV manufacturing.
Jaco Joubert is Brand Manager at SKYWORTH South Africa.