Retailer Game has relaunched its “vaccine discount” promotion aimed at expressing appreciation to South Africans who have been vaccinated against COVID-19.
In a statement on Wednesday (1 December), Game’s vice-president for marketing, Katherine Madley, said the promotion will run from 1 until 29 December 2021.
How Game vaccine discount works
Shoppers who produce proof of COVID-19 vaccination and ID will get 10 percent off their purchases at Game stores every Wednesday, a campaign dubbed Vax Appreciation Wednesdays.
However, Madley said shoppers are not obligated to share their vaccination status if they do not wish to and unvaccinated shoppers will not be discriminated against.
She added that the promotion should not be seen as an incentive for people to get vaccinated, but as a “thank you” to vaccinated customers for playing their part in fighting COVID-19.
“While we also respect people’s rights around the vaccine, we’re also aware that there’s never been a more important time to be vaccinated. This is our way of thanking vaccinated South Africans for the role they are playing in keeping Mzansi safe,” Madley said.
Game vaccine discount campaign was first launched in August this year, drawing intense interest from members of the public.
Fourth wave fears
COVID-19 cases have risen sharply over the past several days, with 4,373 new cases reported on Tuesday (30 November), up from less than a thousand per day about two weeks ago.
This has sparked fears of a fourth wave during the festive season. A new variant, dubbed Omicron, has also raised concerns against a backdrop of lagging vaccination rates.
Around 25.6 million vaccines had been administered as of 30 November, according to the government’s official coronavirus website. 40 million, or 67 percent of South Africa’s population, is the target required to reach herd immunity.
The slow vaccination rate has sparked the introduction of vaccine mandates and access restrictions against the unvaccinated to certain public spaces or events.
In his address to the nation on Sunday, President Cyril Ramaphosa announced the establishment of a task team to investigate this possibility, a decision welcomed by some trade union federations.