Demand for Christmas pyjamas in South Africa is set to rise in the next few weeks – and a new proudly South African-manufactured sleep and loungewear brand, HUGIO, has positioned itself to capitalise on it.
On Monday (15 November), the Durban-based HUGIO launched its online store along with its debut Christmas Pyjama collection on sale. The sleep and loungewear collection covers all the necessary must-haves, from baby wear to men’s and ladies pyjamas.
Fundi Zwane appointed HUGIO ambassador
One of South Africa’s most celebrated actresses and entrepreneurs, Fundi Zwane, has also signed on to become one of HUGIO’s first ambassadors.
The 36-year-old Port Shepstone-born actress and producer, who currently stars in the SABC1 series Skeem Saam, says she is “excited to celebrate Christmas in style” this December.
“I love how comfortable and idyllic the collection is. Christmas is an important time for me to spend with my loved ones and this year I will get to do so feeling and looking my best in HUGIO,” shares Fundi.
HUGIO was developed for the market by Durban-born entrepreneur Chanayé Pillay (30) from Sibaya, who was exposed to the clothing and textile manufacturing industry from an early age.
Inspiration for South Africa’s new Christmas pyjamas collection
Chanayé says the new Christmas pyjamas collection was inspired by her family Christmases in South Africa, coupled with an underlying tone of nostalgia and warmth.
“Accents of the poinsettia collection pays homage to my mom’s deep love for flowers, particularly the poinsettia flower bringing in the Christmas season each year. Music has been a bedrock throughout each Christmas party held in our family. Stirring feelings of joy, fun and festivities, hence the playfulness of design in the collections,” shares Chanayé.
She adds, “My grandmother’s infamous Christmas pudding was a highly anticipated treat each year, more especially so because it brought everyone together, to lend a hand or lick the batter of the spoon, hence the baking aspect of our launch pays tribute to the unity of family.
“Each aspect and detail of the collection was carefully and meticulously inspired and curated by the driving force of quality, to which I pay homage to my dad.”
Chanayé explains that HUGIO’s goal was to develop a locally sourced, locally manufactured summer range of PJs perfect for South Africa’s hot and sunny Christmases.
For more details about the brand, visit their website www.hugio.co.za.