South African retailer Game has revealed its much-anticipated Black Friday 2021 plans, promising to offer customers a month-long shopping bonanza.
In a statement on Thursday (7 October), Game Vice President Andrew Stein said customers can look forward to epic deals.
“Our merchandising teams have been hard at work over the past 12 months securing the best possible deals on popular items for our customers, including TVs, appliances, electronics, outdoor equipment and homeware,” he said.
When is Black Friday 2021?
The Black Friday 2021 date in South Africa is Friday, 26 November 2021. However, Game will be running its promotions throughout the month of November and not just the three days around 26 November.
The retailer said it will have four sets of weekly deals rather than running all deals on a single day. The sales will only be valid for the week they are launched and will not be available again.
This year, Game will add a “Price Beat Promise” during November to guarantee customers the lowest possible price on every item it stocks.
“Where our shoppers find a product cheaper, whether in-store or online, they are now able to make use of our Price Beat Promise, which guarantees them the lowest price on every item we stock – both before and after their purchase,” Stein explained.
“This means that there is no need to hold off on their purchase to see if there is a better price in the market at a later date as they can always claim their Price Beat after their purchase.”
Game’s ‘Price Beat Promise’ explained
The popular retailer explained the new “Price Beat Promise” promotion in more detail as follows:
- If a customer finds a product stocked by Game cheaper elsewhere, they can bring in the valid leaflet to any of Game’s 118 stores in South Africa.
- They can then purchase the item at the lower price, less a further 10 percent on the difference between prices.
- If a customer finds a product they have purchased from Game cheaper elsewhere, within 21 days of their purchase, they can bring in the valid leaflet to any of Game’s 118 stores along with their till slip.
- They are then eligible for a refund of the difference between the prices, plus a further 10 percent on the difference.
According to Stein, South Africans are increasingly turning to online shopping in response to various government restrictions aimed at containing the pandemic.
Additionally, consumers are “bargain hunting,” which means they are comparing prices across retailers for the same products to get the best deal.
More retailers and other businesses are expected to reveal their Black Friday plans in the coming weeks.