Premium car brand BMW has unveiled a new sports-inspired watch collection ahead of this year’s spring and summer seasons in South Africa.
In a statement on Wednesday (7 July), BMW said the collection draws from the car manufacturer’s racing heritage and “commitment to performance and distinctive detailing.”
“With the timeless BMW logo, the cases play with aerodynamic forms and visually dynamic features, modeled after the brand’s most recognisable sports cars and shaped to perfection,” it added.
“Altogether, these statement-making watches are a fusion of joy, performance, and passion.”
BMW watch South Africa: Spring/summer 2021 collection
BMW watch fans in South Africa can choose between Silicone Straps // M Motorsport and Kidney Grill // BMW collections.
If you drive a BMW car, both collections will complement the look and feel of your whip in uniquely aesthetic ways.
Silicone Straps // M Motorsport
Sport straps are highlighted in a striking new way using neon yellow, reminiscent of the headlights from the BMW GT class of cars.
The straps feature new debossed logo treatments, paired with fresh dials, with blue and red accents taking inspiration from the spirit flag layout seen as a decal on M Motorsport racing cars.
Kidney Grill // BMW collection
This design highlights BMW’s distinctive automotive elements by incorporating the brand’s kidney grill design on the dial.
The watch’s high-end precision components also echo the premium materials used in the interior of the luxurious and sporty BMW.
The supple leather strap mimics the leather seats and door panels in the car.
In addition, the tachymeter bezel and chronograph speaks to the time-telling elements when tracking speed.
The new BMW watch collection is available in South Africa online at Watch Republic.