SKYWORTH announces official partnership with football giant Juventus

SKYWORTH Juventus official partner
Image credit: Republic PR

Global TV brand, SKYWORTH has announced an official partnership with Italian Serie A football giants Juventus under the theme “Partner Together, Lead the Future.”

The partnership will see the two popular brands rolling multiple activities to celebrate the club’s upcoming football matches with its fans worldwide.

Juventus recorded exclusive video messages for the partnership featuring legendary Juventus player David Trézéguet as well as first team players Federico Chiesa, Leonardo Bonucci, Dejan Kulusevski and Matthijs de Ligt.

SKYWORTH’s partnership with Juventus: What it means

SKYWORTH will now become Juventus’ official partner in the TV and related smart home products for TV category.

It is the TV brand‘s biggest partnership as it seeks to expand its global reach. The brand’s remarkable rise has seen it launching 10 global R&D centres, three of which are based in Europe, and nine manufacturing sites worldwide.

With this deal, SKYWORTH aims to “bring its suite of leading immersive entertainment experiences to a global stadium,” it said in a statement issued this week.

“SKYWORTH believes in the importance of togetherness, and we have been championing that through delivering top-quality TV experiences,” Chief Brand Officer Leo Tang said.

“Football is a sport that brings players and fans from around the world together. We are excited to support Juventus right now, as the sport recovers from the pandemic.”

More action

Federico Palomba, Juventus APAC Managing Director, added, “We are thrilled to welcome SKYWORTH as a Juventus Official Partner.

“Together with SKYWORTH, we cannot wait to bring more of the action to fans across the globe and create meaningful experiences that will enable fans to feel and share the excitement with us.” 

The two top brands hope the deal would enable them to “move ahead, explore possibilities and reach new heights.”

For more information about the partnership, visit its official website here.

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