Zimbabwe-born rapper Charmaine has dropped her debut single BOLD, which is available on all streaming platforms and digital stores this month.
Although Charmaine grew up in Harare, she and her family moved to the US in 2000. They finally settled in Toronto, Canada in 2007.
It was however not easy for the family because they lost their house shortly afterwards when Charmaine’s father got laid off from his job. This forced all six of her family members to live in small motel rooms.
The silver lining is that her struggle inspired the young Charmaine to sit on the floor with her notebook and write songs.
The rapper’s difficult upbringing sparked a survival and hard work ethic that has now inspired a promising musical career, starting with BOLD.
“After years of ups and downs, wins and losses, I stand in my truth. I’m ready to take it up a notch. I’m ready to be BOLD,” Charmaine says.
Meaning behind ‘BOLD’
To be “BOLD” is to be empowered and real about what it means to be a woman, a mother, an artist, an individual.
Charmaine says of her debut release: “I want people to feel like they can do anything. Be anything. They don’t have to pretend to be something they’re not. I want them to feel like stepping into their own power.
“To be BOLD is to be fearless, unapologetically you. To be able to see and understand that you are worthy, and you are amazing and beautiful. Particularly as a black woman, we’re often told to tone ourselves down. Not any more!!”
Hot 97 in New York has spun BOLD more than five times in the past 10 days. Also, Vibe 105 in Toronto has added her on rotation, as well as CBC Radio 3.
Charmaine is also set to drop her debut EP in 2021 which will include brilliant R&B vocals in a heart-stopping ballad.
To watch the video to BOLD on YouTube, click here.