Popular gospel singer Jarrad Ricketts is expanding his wings with the launch of his new TESTIMONY fashion brand.
This is the culmination of a four-year journey for the Cape Town-born-and-raised Ricketts, who is now 33 years old.
It is also the latest in a slew of projects he has embarked on, including motivational talks in over 70 schools in the Western Cape and community upliftment projects through the Jarrad Ricketts Foundation.
Ricketts says, “After being exposed to so many different people, their lives and situations through my community work, I became inspired by the idea that there is POWER in our STORIES.
“This led me to creating a brand that is focussed on spreading a positive message, where we acknowledge the path God has placed us on, embracing the hardships/struggles and using those experiences to inspire others to persevere.
“It does not matter who you are or where you come from – we all have a story, a story that matters and a story that is worth sharing.”
Expressing via TESTIMONY fashion
He added that venturing into fashion is another way of expressing himself and using his talent. He is particularly keen on using his art forms to spread hope and positivity in society.
What’s more – proceeds from the TESTIMONY fashion brand will be donated to the Jarrad Ricketts Foundation.
The first item in the TESTIMONY fashion range is the “JER 29:11″ hoodie, which Ricketts took around 18 months to design. “The hoodie is quite an iconic silhouette and one of the most comfortable pieces of clothing one can own,” he says.
Fans can get TESTIMONY items from the HIGH STREET FASHION store in Blue Route Mall in Cape Town at R550 each. Sizes range from extra small, small, medium, large, extra-large, XXL and XXXL. Those outside Cape Town can email firstname.lastname@example.org for delivery details.
Jarrad Ricketts biography
For fans interested in Jarrad Ricketts biography, he grew up on the Cape Flats in Athlone where the arts gave him a sense of direction.
It also led him to write and record his own music. Ricketts won a SAMA nomination in the Best Pop Album category for his debut album Break The Rules, which was released in September 2018.
More recently, his motivational talks in schools, including workshops called Inspire To Evolve Beyond Fears and Limitations, have helped young aspiring singers, dancers and rappers develop their communication and interpersonal skills.
Jarrad Ricketts songs
Some of Jarrad Ricketts songs currently topping Top40 charts in South Africa include Take Me To Your Heart, Paradise, Thinking Bout, New Life and Unicorns (Living my best life).
The multitalented artiste’s songs cut across genres such as Pop, Jazz, Rock and Swing. He has performed at various top events, including the Cape Town International Jazz Festival, Heart Cape Town Festival and Jazz on the Rocks (Tietiesbaai).
His performances have also taken him abroad to Sweden, Finland and Spain. In addition, he features on Gospel Mondays on SABC3’s Expresso Breakfast Show, among other popular TV shows.
Besides dabbling in singing and fashion, Ricketts is also the Director of JBR Production
s Company. Through the Jarrad Ricketts Foundation, he also raises funds for Cape Town communities.