Heritage month: BMW pays tribute to iconic ‘Gusheshe’ with new 330is Edition

Image credit: BMW

The BMW 325is Gusheshe enjoys an iconic status among South African motoring enthusiasts and is somewhat part of the country’s urban heritage.

It was an exclusive South African BMW model and was first built in 1990 at BMW’s plant in Rosslyn in Pretoria. Just 508 units were produced.

With its sporty two-door design and a top speed of 225km/h, the Gusheshe quickly became an unmissable urban legend.

It is no wonder BMW South Africa has chosen to pay homage to the “Grootman” of BMW during South Africa’s heritage month and just days before Heritage Day 2020. It shared a new BMW Gusheshe advert on Twitter on Friday, sparking nostalgia among fans.

BMW 330is Edition

The company has launched the BMW 330is Edition as a tribute to Gusheshe. Just like the legend, this is a limited edition and only 230 units will be produced. It will also be produced exclusively in South Africa.

According to BMW, the 330is Edition can accelerate from 0-100km/h in just 5.8 seconds. 190 kW is its power output and it comes with an M Sport package as well as 20” M Performance wheels.

The interior is everything one would expect from a 2020 BMW model – ambient lighting, sports seats with decorative stitching, sliding sunroof and HarmanKardon Surround Sound system, among other specs.

In terms of performance, drivers can expect M Sport brakes, adaptive M suspension and variable sport steering.

Connectivity specs include gesture control, telephony with wireless charging, park assist and Live Cockpit Professional.

BMW 330is Edition 2020 price

Fans can get the BMW 330is Edition at an eye-catching price of R899,000. It comes in four colours – Glacier Silver, Melbourne Red, Alpine White and Black Sapphire.

Given the Gusheshe history behind it and the fact that it’s a limited edition, it may well be a worthwhile buy this Heritage Day 2020 in South Africa.

Interested buyers can pre-order online on BMW’s website here or visit their nearest BMW retailers.

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