Boity Thulo launches new perfume – Boity Pink Sapphire

Image credit: Twitter/Boity

Musician, actress and TV host Boity Thulo has announced the launch of her new eau de parfum called Boity Pink Sapphire.

Boity finally made the announcement via social media on Friday (4 September) after teasing her fans throughout the week. She also revealed the exciting news on 947 radio.

‘Ode to African queens’

The perfume was launched in collaboration with Halo Heritage, which described it as “a proudly South African, premium, first-of-its-kind eau de parfum. It is best described as an ode to powerful, modern, African queens.”

Boity is also quoted on the Halo Heritage website saying, “After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways, this collaboration was perfect timing.”

Boity Thulo perfume

The Boity Thulo perfume is available for pre-sale on Halo Heritage. Sales are set to officially open on 11 September, 2020.

The perfume’s colour theme is blue and its branding is elegantly minimal, with both the letter “B” and name “Boity” appearing on the packaging and bottle.

The Boity Thulo perfume price is an eye-catching R1,495, something that sparked a murmur among her fans on social media.

However, reception has been mostly positive and fellow celebrities have already congratulated her on the achievement.

Media personality Anele Mood tweeted, “Guys!!!!!! @boity has a perfume!!!! Boity Pink Sapphire and it smells amazing. My colleague says it smells like Satin on the beach!!!! Blown away.”

“Congratulations Baby!!! This is huge! Definitely getting a bottle!” added Lerato Kganyago, while Hulisani Ravele wrote, “This is BEAUTIFUL!!! Where do we buy? Our randelas are ready!”

As the positive feedback streamed in, Boity tweeted, “Thank you all so so so much for the love, support and kind words!!! I appreciate this so much!!! This is only the beginning!!”

Way to go, Boity! We definitely stan.

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