Retail giant Pick n Pay has announced a special shopping hour for South Africa’s pensioners aged 65 years and above.
In a statement on Tuesday, the retailer said the exclusive hour would help shield elderly shoppers from potential exposure to coronavirus (COVID-19).
Pick n Pay’s marketing executive John Bradshaw said, “All our actions are focused on supporting the well-being of our customers.”
Every Wednesday at 07h00-08h00
He added, “We know that the coronavirus is more of a threat to older people, and it is thus especially important that our older customers limit the number of times they are in busy spaces as much as possible.
“This dedicated shopping hour for our elderly customers will give them exclusive use of the store.”
As from Wednesday, 18 March, the retail chain will open all its stores countrywide an hour early, from 07h00 to 08h00, to serve pensioners.
Customers will have to produce their IDs to prove their age. In addition, all customers aged 60 years and above will earn double points on their Smart Shopper cards every Wednesday.
Pick n Pay’s pledge on prices
The coronavirus outbreak has prompted some members of the public to engage in panic buying, resulting in long queues and empty shelves at some retail stores countrywide.
In another statement, Pick n Pay CEO Richard Brasher pledged that the company will not increase prices of key products in response to the increased demand.
He said, “We also know that, even without any disruption from coronavirus, many South Africans are struggling to make ends meet in a depressed economy.
“Rest assured we will never increase the prices of key products just because they are in particular demand during challenges like the Coronavirus outbreak.”
The retailer also said it has put limits in place to make sure that as many customers as possible have access to key products.
In an update on Twitter on Monday, Checkers also said it was “monitoring demand and applying limits where necessary.”
Makro similarly said, “We are dedicated to keeping our stores stocked and prices fair. We are working especially hard to replenish hand sanitisers, cleaning supplies, paper products, and other in-demand items as quickly as possible and at our everyday low prices.”