Exclusive Books’ bid to promote unauthorised Siya Kolisi biography backfires

A bid by Exclusive Books to promote an unauthorised biography of Springboks captain Siya Kolisi on Twitter has seemingly backfired.

On Monday, the bookseller posted a tweet that appeared to cash in on Kolisi’s wave of publicity fresh from winning the Rugby World Cup over the weekend.

It offered to give away copies of Siya Kolisi: Against All Odds to three Twitter users from among those who shared what they thought of the Rugby World Cup final.

Tweet deleted

“We are giving away 3 copies of Siya Kolisi: Against All Odds. To enter, let us know what you thought of the Rugby World Cup Final, using just emoji’s!” the tweet read. It has since been deleted.

Image credit: Twitter/Exclusive Books

The book was released nationwide in September by Jonathan Ball Publishers and is authored by Jeremy Daniel.

It tells Kolisi’s inspiring story from his humble beginnings in the small Eastern Cape town of Zwide, his rise to the Boks captaincy as well as his marriage to Rachel Kolisi.

‘No approval from Kolisi’

However, before the book’s release, Kolisi took to Instagram in August to distance himself from it.

He wrote, “To end the confusion: The book published about me with my name on the cover wasn’t written by me or produced with my approval or even knowledge.”

Twitter users were quick to remind Exclusive Books that Kolisi never approved of the biography.

Twitter user Kananelo replied, “I think you should withdraw this opportunistic competition and find another way to celebrate our win.”

Graeme Mkhalimi added, “What you’re doing is not charity. What you’re doing is disingenuous promo of this book (which Siya didn’t approve) stacked in your store shelves. You want to make a quick profit out of this man who is the centre of Sports conversation. We don’t want this book… take it down.”

Although Exclusive Books eventually deleted the promotional tweet, some still demanded an apology.

@QueenWordsmith tagged Exclusive Books and tweeted, “Heyi wena come back here and issue an apology for your tweet and not just delete it…”

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