Malema claims credit as SA designer becomes 1st African to partner with H&M

Image credits: Twitter/EFF South Africa + Instagram/Palesa Mokubung

South African fashion designer Palesa Mokubung recently became the first African to partner with Swedish retail giant H&M – and Julius Malema reckons it’s all thanks to the Economic Freedom Fighters (EFF).

H&M announced earlier this month that it is collaborating with Mokubung’s label Mantsho.

The collection features women’s clothes and accessories. It introduces a refreshingly unique South African feel for H&M’s fans globally.

Mokubung also shared the exciting news on Instagram, where she simply said, “I have no words.”

On Monday, EFF leader Malema reacted to a CNN tweet on the story and said, “Thanks to @EFFSouthAfrica.”

H&M controversy

H&M angered many people across the world in 2018 after an image of a black boy modelling one of its hooded top collections went viral.

The top had the slogan “Coolest monkey in the jungle” written on it.

EFF members led the protest against H&M in South Africa, trashing its stores across major cities.

H&M issued an apology and its top management staff attended training on racial sensitivity.

Palesa Mokubung’s Mantsho

The 38-year-old Joburg-based Mokubung started Mantsho in 2004 and has showcased it in several global runways, including in India, US and Greece.

The top 12 Miss South Africa 2019 finalists also donned Mantsho collections, capping off a momentous year for Mokubung so far.

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